Nova Black reel

The NOVA reel represents the dawn of a new era for our fly reels. Through a continuation of our “Clean all the way” movement - which is our vision to significantly reduce our environmental impact as a business – the past 12 months has resulted in the most detailed and focused design study we’ve ever undertaken. Redefining how fly reels are designed, created and manufactured by blending innovative industrial design with low-impact, recycled raw materials means the NOVA fly reel is the most environmentally conscious reel we’ve ever built! Empowering our vision to significantly reduce our environmental impact as anglers.